New HQ for growing Birmingham company

A young and growing company has secured a deal for a new headquarters in Birmingham.

DuraClean has signed a lease for 10,000 sq ft of warehousing and office space on Rovex Business Park in Tyseley.

The move to the new base early next year will represent a fivefold increase in size on its current head office on the same business park.

DuraClean, which was founded in 2023, supplies cleaning products such as mops, chemicals, staff uniforms and machinery to contract cleaning companies and wholesale customers.

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Its client roster includes more than 600 UK hotels as well as schools, commercial and industrial premises, retailers and facilities management companies.

Turnover for the current financial year is forecast to be £1.1 million and co-founders and directors Yasin Shariff and Imran Khandhia said they were aiming to grow revenues to £5 million within three years, fuelled by an expanding product range and burgeoning customer base.

DuraClean currently has six staff and is recruiting for a variety of new roles.

Mr Shariff said: "Trading so far has exceeded our initial projections and we have an exciting strategy for further growth over the next three years.

"This will be underpinned by expanding our workforce with key hires, adding significantly to our product range and extending our geographical reach across the UK.

"The move to larger premises will support our plans and enable us to focus on winning and servicing bigger wholesale and contract cleaning companies.

"We're investing heavily in technology, strategic partnerships and warehouse capacity to rapidly scale our operations and speed up dispatch times. Our vision is to capture a bigger market share.

"Rovex Business Park is in a great location with excellent transport links and we were keen to remain at the same complex as it has served us extremely well on our journey so far."

Rovex Business Park is owned by Pall Mall Estates and has 67 industrial units spanning a total of 180,000 sq ft.

Commercial director James Checketts added: "We will be thrilled to welcome DuraClean into a much larger unit as the business continues to grow and thrive.