Historic department store Jolly's in Bath to reopen

A 200-year-old department store in Bath which announced its closure in December is reopening. Jolly's on Milsom Street has been a fixture in the city since 1823 and was run until recently by House of Fraser.

The shop - one of the oldest of its kind in Europe - has now been acquired by Morleys Stores. The independent retailer was established in 1927 and owns and operates eight department stores across the UK.

The company has pledged to restore Jolly's to its "former glory" and honour its "deep-rooted legacy", while revitalising the shopping experience in Bath. It has also promised to retain the Jolly's name.

When the store reopens next year it will sell a selection of fashion, beauty and homeware products. It will also offer a full-service beauty experience and food and drink on site.

Allan Winstanley, chief executive of Morleys Department Stores, said: “We are thrilled to be bringing Jolly's back to life and to be part of the vibrant retail landscape in Bath.

"Our approach is to treat each of our stores as a unique independent department store, ensuring we create an exceptional shopping experience tailored to the local community."

Bath & Northeast Somerset Council has been working to secure the future of the much-loved store. In December, the local authority said it was in advanced stages with a third-party occupier but did not reveal who it was.

Councillor Kevin Guy, Bath & Northeast Somerset Council leader, said: “Morleys Stores will bring an exciting shopping experience to residents and visitors alike and I am delighted to welcome the business to our vibrant city. Milsom Street has always been a very special shopping destination and Morleys’ decision complements the investment the council is making in the Milsom Quarter.”

Bath City Council and Morleys will immediately begin a major refurbishment of the historic building. The store will open in two phases with an initial launch in March 2026, followed by a full completion and grand opening in October next year.

Jess Merritt-John, the former Jolly's store manager, has been retained and will oversee a dedicated heritage space within Jolly's throughout the refurbishment. The space will showcase the store’s history and plans for its future, as well as renovation updates.

Councillor Mark Elliott, cabinet member for resources, added: “We set out the council’s commitment to the local economy in our ten-year Economic Strategy and this investment is a very positive recognition of the great retail offer our city has and the work the council has undertaken to support it.”