Rochdale-based Footasylum sees profits soar as sales hit £349m

Footasylum has confirmed a near 200 per cent surge in profit as its sales climbed to almost £350m during its most recent financial year.

The Rochdale-based retailer, backed by German asset management firm Aurelius Group, reported a pre-tax profit of £17.2m for the year ending 25 January, 2025, as reported by City AM.

This is a significant increase from the pre-tax profit of £6m posted in the previous 12 months. Over the same period, the company's total revenue also rose from £319.5m to £349.5m.

Store sales saw a three per cent increase to £172m due to new store openings, while online sales grew by six per cent to £143.6m. Footasylum has been owned by Aurelius Group since it was purchased from JD Sports in 2022.

David Pujolar, CEO of Footasylum, commented: "We are pleased to report another year of record revenue and profit performance, demonstrating our resilience in a challenging market environment."

"Our strategic initiatives and new organisational structure have proven effective and position us strongly for sustained growth."

Pujolar also highlighted the success of their new store format, based on their Oxford Street blueprint, which he said has improved the Footasylum shopping experience and received positive feedback from consumers.

He added: "Our focus on customer service remains a cornerstone of our approach, strengthening brand loyalty and generating valuable feedback that informs our business decisions."

"Additionally, our successful expansion into the wholesale channel demonstrates our ability to identify, and respond to, consumer preferences and emerging trends."

"This year has been transformative as we evolve from a traditional retailer into a multifaceted group with diverse channels and creativity."

"We are excited to have formed strategic partnerships with global brands such as Nike, Adidas and New Balance."

"These collaborations elevate our offering and reflect our commitment to delivering the best on-trend products to our consumers."

"Our leading social media and digital presence has enabled us to connect with our consumers in unique and engaging ways, fostering loyalty and community around our brand."